7 Simple Guidelines to a Successful On-Page Optimization SEO Campaign

In the article, I am going to use a proven training process I learned as a Cadet at the United States Military Academy at West Point in the mid 1970’s. The US Army has perfected this model training millions of soldiers over the years.

  • Tell them what you’re going to tell them
  • Tell them
  • Tell them what you told them
  • Tell what to do about it

I’m going to tell you that if you do these 7 things every time you author a new blog post article, the search engine bots will index and rank your quality content faster than if you don’t do these 7 simple things. Now, I’m going to tell you what you need to know and what you need to do in order to make this happen. So far so good right?

Here are the 7 Simple Guidelines you want to follow to produce a well structured on-page optimized blog post article. Caveat If you’re not using WordPress, these techniques will only be 1/2 as valuable then if you were.

  1. Keyword Research
  2. Keyword Density
  3. Title
  4. Alt Tags
  5. H1,H2, H3 Tags
  6. Description
  7. Links (no-follow)

Now, let me explain in a little more detail why these 7 elements are critical to your on-page optimization and how each of these elements impact how successful your SEO campaign will be – or not.

Everything starts with your Keyword Research. There are dozens of great tools on the market that will help you identify the right set of keywords you should use for a specific piece of content. Some are free, some not. I learned a long time ago, you get what you pay for. So I bought and use Market Samurai to find out what keywords my competition and to help me discover where to build my link wheel. I use Micro Niche Finder to find the most profitable longtail keywords. You don’t have to look far to know why I use these tools. simply search Goolge for the longtail KW phrase “How to Use Micro Niche Finder” and you’ll see my web page on page one of Google in position #1 – what is commonly referred to as “above the fold” and that’s where you want to be! This is the hardest part of the equation and takes the most time, but its well worth the effort.

Keyword Density is a lot easier to accomplish. Again, there are a variety of tools that will help you determine what your KW density is. I use SEOPressor for this. It’s an affordable WordPress Plug-in that gives me real-time prompts on all-of-the-above metrics. There’s other desktop apps that will calculate your KW density, but I am partial to SEOPressor since it lives within the WP dashboard and give me real time alerts.

Your target keyword must be in your Title. The trick here is make sure its within the first 11 characters, so when Google posts up its search results, your target keyword gets bolded in the SERPs.

Best Practices in on-page optimization SEO says you should include an Image in your blog post articles. The technique here you want to tend too is to use alt-text code with each image and make sure your target keyword is included in the naming convention of your images. Until Google Goggles hits critical mass, we will still live in a TEXT based search world. Once Goggles become the new defacto standard for search, your images galleries will become an even more valuable asset. Its not a minute too soon to start building a massive keyword tagged image gallery on Flickr, Picasa, Photobucket and a few other image portals that are growing in popularity.

Another reason I bought and use SEOPressor is because it prompts me with big RED “X” if I forget to include an H1, H2 and H3 tags in my target keyword in the blog post article. By doing this, you are telling the search engine bots that these keywords are important to this piece of content and when the user/consumer enters these keywords into the search bar and your page has already been crawled and indexed, the odds of your page getting ranked at the top of the SERPs dramatically improves, so don’t forget your H1, H2 and H3 tags.

Like I said, this article is more valuable to those who publish on the WordPress platform. one of the most widely used SEO plug-ins used is called “All-in-One-SEO”. This plug-in makes it easy to enter a detailed Description of your blog post article. The tip here is anything over 160 characters is not needed, so don’t waste your time. Is kinda like EZA. We all know that 401 words is a magic number, we just don’t know how or why this is?

You don’t want your blog to bleed link juice, so you want to make sure you use no-follow on your external links, unless of course the page you are linking to has a superior pagerank. In my case, my site is PR4, so I will only use a follow link to a site with a PR5 or better. TIP make sure you include (at least once) an alt-text internal link with you targeted keyword.

Summary

Tell them what to do about it or as IM guys fondly refer to CTA (Call to Action)

Use these On-page Optimization techniques to improve the quality score of your WordPress blog so the next time the Google search bots crawls your site, it will reward you with better and faster indexing and ranking of your quality content, which in turn will drive more targeted traffic to your site because your web pages will more likely show up at the Top of Google SERPs for the keyword phrase you are competing for. Good Luck.